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«Причины возникновения овербукинга могут быть и независимыми от отельера»

Эксперт поделился тонкостями овербукинга в отелях

«Причины возникновения овербукинга могут быть и независимыми от отельера»
Фото: ru.freepik.com

Овербукинг или перепродажа номеров — стандартная и поэтому абсолютно не новая ситуация для гостиничного бизнеса, при которой номеров продается больше, чем есть в наличии. При этом получается, что гость не может заехать в заранее забронированный и оплаченный номер.

Причины возникновения могут быть и независимыми от отельера. Например, в пик сезона заранее были проданы все номера, после чего один номер затопило и он стал не пригоден к заезду. Но существуют и другие причины. Например, в отеле все еще ведется ручной учет бронирований, поступающих с различных каналов продаж, и параллельно менеджеры могут зафиксировать бронирования разных гостей на одни и те же даты в один номер.

Автоматизация процессов управления отелем позволяет избежать подобных неконтролируемых ситуаций с овербукингом, а также оптимизировать рабочие процессы и увеличить доход отельера. Либо объект размещения может сознательно идти на перепродажу с целью полной загрузки отеля, таким образом обеспечивая себе страховку от досрочных выездов, не заездов и отмен бронирования со стороны гостя в последний момент. Например, у Booking.com всегда был довольно высокий процент отмен, по нашим данным, половина заказов, 49%, аннулировалась. У российских ОТА процент отмен значительно ниже: за первый квартал 2023 этот показатель совокупно по всем подключенным к Bnovo OTA составил 28%.

Что может защитить гостя в подобной ситуации? Золотое правило овербукинга среди отельеров звучит как обязательство предоставить размещение в таком же (или классом выше) типе номера в аналогичной (или выше) категории отеля с сохранением (или улучшением) ранее забронированного типа питания. При этом именно на отель ложатся все дополнительные расходы, включая затраты на переезд до нового места размещения гостей.

Как мы видим из примера выше, управляемый овербукинг требует продуманных прогнозов и дополнительной подготовки со стороны персонала объекта размещения. Очевидное неудобство для гостей также несет внушительные репутационные риски для отеля.



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              ["_transaction":"EActiveRecordRelationBehavior":private]=>
              NULL
              ["_enabled":"CBehavior":private]=>
              bool(true)
              ["_owner":"CBehavior":private]=>
              *RECURSION*
              ["_e":"CComponent":private]=>
              NULL
              ["_m":"CComponent":private]=>
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            [1]=>
            string(14) "beforeValidate"
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        ["_c":"CList":private]=>
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        NULL
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    ["_m":"CComponent":private]=>
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      ["activerecord-relation"]=>
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Топ 10

  1. Проект «ДУМАть и решать». «Я постараюсь сделать все, чтобы быть полезным» 895
  2. Женщина-стеклодув из Сургута открыла завод по переработке стекла 633
  3. ​«Газпром переработка» проведёт творческий фестиваль для сургутян 570
  4. Аферисты пишут людям сообщения от имени первого замгубернатора Югры 560
  5. Сургутянин напал на курьера и похитил у него пиццу и роллы 513
  6. Евросоюз не будет отнимать шампуни у россиян на границах 448
  7. 21% югорчан считают несправедливым, если у их коллег зарплата выше 425
  8. В Сургуте полицейский избивал задержанных спецсредствами 422
  9. ​Без пересадок: из России можно улететь в 38 стран мира 416
  10. ​Югорские спортсмены стали чемпионами России по бразильскому джиу-джитсу 411
  1. ​В Сургуте изменили механизм использования социальных транспортных карт 2194
  2. ​А Сургуту слабо? 1808
  3. Без единого разреза // ФОТОРЕПОРТАЖ 1614
  4. Прожиточный минимум для югорчан составит 20435 рублей в 2024 году 1392
  5. В Сургуте пройдет открытие нового сезона органных концертов 1340
  6. Куда сходить в Сургуте на выходных 16-17 сентября? // АФИША 1335
  7. ​Из будущего 1314
  8. 42-летняя вартовчанка выпала из окна пятого этажа 1288
  9. Югорчанин забрался на Эльбрус, чтобы его услышала Комарова // ВИДЕО 1254
  10. ​ЦБ поднял ключевую ставку до 13% годовых 1214
  1. ​Югра сделала еще один шаг на север – два ее муниципальных района по указу президента вошли в Арктическую зону 4834
  2. ​Берег водохранилища Сургутской ГРЭС-2 стал чище 3951
  3. ​Химическая лаборатория филиала «Сургутская ГРЭС-2» ПАО «Юнипро» подтвердила компетентность 3439
  4. ​Сургутская ГРЭС-2 реализует проект «Искусство для всех» 3326
  5. В Нефтеюганске ребенок выпал из окна многоэтажного дома и погиб 3199
  6. ​Трансформация парка в микрорайоне 20А вызывает смешанные чувства 2860
  7. Лучшие вакансии августа в Сургуте // ОБЗОР СИА-ПРЕСС 2741
  8. Ключевая ставка — 12%: как новые экономические условия отразятся на покупателях и продавцах недвижимости? 2674
  9. ​Неизбежность 2612
  10. ​Вперёд, в прошлое 2540